NASCAR - BEHIND THE DESIGN

brand insiders

Join us behind the scenes with our graphic designer, Scott Leonard. We're obsessed with all things Nascar and Scott shares how our Nascar edit came to life.

How long have you been a graphic designer for Factorie? 

One and a half years.

What’s your favourite thing about being a graphic designer?

I still get a kick out of seeing my designs in the wild. It never gets old.

What was the main inspiration for the NASCAR collection?

We were inspired by vintage NASCAR merch, old racing films and the overall Americana vibe that comes with NASCAR.

Can you tell us the design process behind creating the NASCAR jacket?

Our guyswear buyers and product developers did an amazing job of building the jacket and getting the fit right. Once we knew what panels we had to play with, we got to work on making it as authentic as possible. We identified that the most important element with a racing jacket is the multi-placement (all over logos) and graphics. We utilised the NASCAR and track logos to fill out the sleeves, chest and back panels. With addition of piping and the shoulder, neck and waist prints, we’ve built a pure trophy jacket that wouldn’t look out of place in any pit lane.

How’d you add a Factorie flare to the NASCAR collection? 

The attention to detail and our elevated finishes are 2 things that we pride ourselves on. All of the finishes in this range feel truly considered. We’ve included the trophy pieces while also covering easier wear options to ensure we have a NASCAR piece for everyone.

SHOP NASCAR