Doing Good

ONE TREE PLANTED

Thanks to your support in 2023, a total of 422,747 trees were planted to restore 677.07 hectares of land in Australia, Brazil, New Zealand, and Uganda. If it weren’t for your commitment...

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In Conversation

GET TO KNOW RILEY PAVEY

Introducing Riley Pavey, a professional skater from Gold Coast, Queensland. Riley's journey into the world of skateboarding..

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Brand Insiders

FLEECE... FAMOUS FOR A REASON

Our fleece is famous for a reason, we sat down with our fleece experts Liz & Allycia to give you an inside look at how our fleece..

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Brand Insiders

BACK TO UNI

Heading back to uni after a couple months of bliss is the worst, we get it. That’s why we’ve pulled together our best tips to start your uni year the right way, an epic commuting playlist..

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Brand Insiders

GALENTINES '24

The girls that get it, get it! The 14th of February is fast approaching, aka our favourite day of the year. (No, not Valentine’s, Galentine’s) so we sat down with some..

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In Conversation

MEET GEORGIA

Introducing Georgia, a LifeChanger who’s seriously changing lives. Alongside LifeChanger we’re here to create a world with more thriving, resilient young people..

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In Conversation

MEET TRACE TRINH

Introducing dream girl and alchemist Trace Trinh. Proudly repping Melbourne’s west, Trace is a passionate dancer and co-creator of Ladies Hip Hop Jam, a hip-hop community..

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In Conversation

MEET JAKE THOMPSON

“Don’t stop learning... Every interaction can have a profound impact on your life or practice so be open to them all!” Meet our pal & resident videographer, Jake Thompson..

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Brand Insiders

OUR TEAMS SUMMER MOOD BOARDS

Here's a sneak peak of our teams top summer picks. Check out everything that we've added to our Tik Tok favourites..

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In Conversation

MEET THE GNOMEBOYS

Bringing you a blend of hard-hitting, trendy dances and Academy Award-winning skits, seasoned with humour and an effortless cool vibe, the Gnomeboys have blessed thousands of TikTok..

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Brand Insiders

BEHIND THE SCENES

Come BTS of our October photoshoot for all of the optimistic Summer feels. *This* is what we live for. We gave our talent free reign to pick whatever outfits they wanted..

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In conversation

MEET RUDY

Rudy Jean Rigg (they/them) is a content creator, performer, writer and advocate for LGBQTIA+ and neurodiversity issues as well as a self-proclaimed “Professional Internet Gremlin"..

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In conversation

MEET JAEMIE

If you want to be in stitches from laughter - Jaemie Dela Pena is your gal. Jaemie is the creative brain behind internet sensation ‘Fooligan Kevs'..

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In conversation

GET TO KNOW NEIL BLOEM

Meet Neil Bloem, a passionate Australian photographer who loves to capture pictures of the world..

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Brand insiders

NASCAR - BEHIND THE DESIGN

Join us behind the scenes with our graphic designer, Scott Leonard. We're obsessed with all things Nascar..

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In conversation

MEET NIKOLETTA

Get to know one of the KINDEST people ever - Nikoletta Apostolidis. Nikoletta is an advisory board member for Born This Way Foundation and studying a bachelor of Psychology..

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In conversation

GET TO KNOW EMMA

Get to know our dream girl @0emmamac. We’re so excited to drop our Emma MacDonald edit. Inspired by long city days and school holidays. We were instantly drawn to Emma’s cool girl..

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In conversation

Getting to know Dan

Meet the talented Naarm (Melbourne) based photographer and model - Dan. His work focus on storytelling that revolve around the topics of culture and identity..

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In conversation

Getting to know Nic

Nic is a Naarm (Melbourne) based model and dancer driven by unapologetic self expression who let’s go of judgement and surrenders to movement..

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Brand Insiders

Laz & Alex's top picks

Our trend team are sharing their must-haves to get us through this winter chill. They share everything from their top products to their fave winter snacks..

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in conversation

In Conversation: Get to know Intwari

The moment i realised i could connect with more people beyond writing..

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doing good

Let's plant 1 million trees together

Partnering with the Cotton On Foundation and One Tree Planted, over the next two years..

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in conversation

In Conversation: Get to know Elly

I've been drawing ever since i was little and I've never lost interest. My first 'big break'..

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doing good

Hoop dreams in the NT

We partnered with the Cotton On Foundation and First Nations led business 'House of Darwin', on a fundraising campaign..

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In Conversation

In Conversation: Meet Arian Pearson

In acknowledgement of NAIDOC week, we caught up with Arian Pearson who is a guitarist and songwriter..

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Brand Insiders

Kels' Moodboard AUG FY23

Dive inside the creative mind of our art director, girl boss & dream girl - Kelsey Ferguson. She shares..

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Brand Insiders

All about the basics!

Everyone has a comfort scent. A comfort song. A comfort food. A comfort person. Introducing your comfort wardrobe staples. The timeless pieces that speak for themselves..

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Doing Good

42 KM'S FOR MND

Thirteen of our amazing team members took on a 42KM relay to raise funds to help support and provide care for those living with..

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